We’re huge pomade & shaving soap enthusiasts.

When I say huge, I mean HUGE!

We’ve used tons of the other products on the market. Our goal in creating the Devil’s Brew product line was to develop a high-end & high-performing hair product and shaving line that is also affordable for the rest of us.

So, we crafted our product line in collaboration with the #1 Handcrafted hair artisan in the U.S., Steve Lockhart of Lockhart’s Authentic Grooming Co. You’ve probably heard of him if you know hair pomades – he’s the guy behind the viral Lockhart’s Goon product line as well as the huge selling remake of that classic pomade line, Sweet Georgia Brown.

Shave Soaps

Alright, let’s cut to the chase. Our little devil has been crafty. He’s been sneaking around with a brand-new product that every soul needs. The perfect shaving soap. Not exactly a walk in the park. More like a trudge between heaven and hell.

We’ve been on this wild journey for what feels like eternity. Trying to balance top-notch ingredients with wallet-friendly prices. Impossible you think? We agree, it’s been a real head-scratcher. But, after countless batches and a few nicked edges, we’ve hit gold. Cue the confetti and the epic ‘EUREKA’ moment!

SHAVE SOAPS!

Aftershaves

Our naughty little Devil has been up to it again.  It wasn’t enough for him to have some of the best hair and shave products in the hand-crafted industry. He needed to brew up the pièce de résistance.  The game changer.  The hell or high-water BEST aftershave ever made. And, gosh dang it, he’s done just that.

Introducing, the Devil’s Brew Aftershave Splash. A collection of the most wonderful ingredients ever splashed upon your sweet face after your satisfying shave. Nourishing. Healthy. Game changing.

AFTERSHAVES!

HAIR POMADES

These pomades are made with love by hand by the Lockharts family in Michigan, not in some faceless huge factory overseas.  All-day hold that leaves the hair healthy and for a reasonable price starting at $13.99

All-Day Hold
Leaves Hair Healthy
Reasonably Priced
Perfect For All Hair Types
the Devil’s Irish Tweed Scent
3.4 oz / 96 g Volume

POMADES!